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    Andrew Mitchell

    Andrew is the Founder and Managing Director of Brand Machine, a leading marketing technology consultancy and software provide serving the Asia Pacific region. A vastly experienced marketer, Andrew advises businesses on how technologies can bring improved efficiency and effectiveness to their marketing operations.

    Recent Posts

    Will a local area marketing portal work for your brand? Why not try before you buy.

    Without doubt, for a multi-location or franchise brand, the benefits of 

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    How House of Travel took the stress out of their Local Marketing

    Two years ago, managing House of Travel’s local marketing across their

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    Who does what? The first question when developing your local marketing strategy.

    Once you’ve decided which local marketing channels you’ll focus on to drive local audiences

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    Web-to-print systems no longer deliver what local area marketers need.

    When we meet new multi-location clients, we are often surprised

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    Digital screens – no longer in the ‘too hard basket’ for local marketing

    What could be a better local medium than street facing digital screens with animated content?

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    Four reasons to get serious about your local area marketing strategy

     More leading national brands are taking a local approach to their marketing.

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    The Ups and Downs of Local Marketing Automation.

    Only through automation can a multi-location brand reduce the heavy burden

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    Six must have marketing apps for multi-location brands

    The cool new LAM tech that will help you get home earlier.

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    7 local area marketing tasks your franchise brand could automate.

    If you’re a franchise brand marketer, you’ve experienced the stress of servicing multiple local

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