Manage global brand consistency challenges
The tyranny of distance is never more apparent than in export marketing, especially when trying to maintain brand consistency across global markets. But by providing a full suite of resources, both customisable or generic, your international partners don’t need to create their own – and risk taking your brand off track. Learn more about Marketing Hub.
Stay efficient. Scale without stress
By automating international versioning rather than managing it manually, you’re removing a big chunk of work from your marketing team that could easily get out of hand as you expand into more markets. Automated production can be set up with suppliers in each market, further streamlining operations for you and your international partners and customers.
More resources lead to more marketing
The more marketing resources you provide to your export partners, the more marketing is likely to get done, further stimulating growth. Marketing Hub will make these resources easy to find, download, customise or order. System reporting will tell you what is being used where and by whom, allowing you to optimise your resource suite over time.
Better manage each market’s unique requirements
Language and cultural differences have always presented challenges to export marketing. Here’s how Marketing Hub can help:
Your Hub can serve up language specific landing pages depending on where the user logs in.
Editable resources can have a language picker and/or an image selector to stimulate global usage.
Marketing Hub’s powerful permission system means region-specific material can be viewed by users in that region, and not others.