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Brand Machine-Westpac

Westpac New Zealand

Westpac New Zealand chose Brand Machine to implement a Marketing Hub to facilitate improved local marketing among their 100 local branches. Marketing Hub replaced a previous marketing automation technology with exceptional results:

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  • A threefold increase in local marketing activity due to the superior user experience of Marketing Hub.

  • Allowed head office resource supporting branches with local marketing resources to be significantly reduced.

  • Reduced turnaround time to implement new templates or update existing ones. 

  • Advanced template technology has opened up wider possibilities for templatisation. 

  • Adoption by other business divisions beyond retail has delivered very strong overall value for the business.

  • System can be largely ‘self managed’ (new users, new images, key wording, publishing or revoking templates) saving time and expense.

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