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Brand Machine About Us

We transform the efficiency and effectiveness of marketing and sales teams through the use of world-leading marketing resource management technologies. These include digital asset management systems, local area marketing automation solutions, proposal software and more. Our engagement can be limited to audit and consultancy services, where we identify improvement areas and help you develop  a technology road map. Or extend to implementation of our own beautiful software solutions. Either way the goal is the same – get your marketing and sales operations running like a well-oiled machine.

Andrew Mitchell
Andrew Mitchell Founder and Director
Jenny
Jenny Collins Account Director, Senior Project Manager
Linka
Linka Engelander Project Manager

About Andrew

After twenty years in marketing communications as an award winning strategist and creative director, Andrew has seen his fair share of marketing inefficiency and lost opportunities. Andrew founded Brand Machine in 2013 to bring world-class marketing automation technology to Asia Pacific brands.

He brings a strong marketing lens to solution design and typically becomes a valued strategic partner for helping an enterprise maximize its local marketing and sales effectiveness.

 

 


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About Jenny

A vastly experienced technical project manager, Jenny has bought tremendous discipline to project management and process at Brand Machine. Watch out clients if you don’t deliver to timeline you'll be in troublel! Jenny also has a ton of marketing experience as a former Digital Marketing Manager, so really understands the challenges our marketing clients face every day.

About Linka

Linka embodies Brand Machine’s commitment to exceeding client expectations with not just outstanding technical solutions, but also in customer service and project delivery as well. She has an extensive background in system management, project management and software platform training.

And with a Bachelor of Management Studies (BMS) majoring in marketing and strategic management from The University of Waikato, joining Brand Machine has allowed her skills and passions to combine together perfectly. Linka possesses a strong service DNA, and she has quickly built a reputation among our client base for first class delivery and service with a smile.

linkedin   

Andrew Mitchell
Andrew Mitchell Founder and Director

About Andrew

After twenty years in marketing communications as an award winning strategist and creative director, Andrew has seen his fair share of marketing inefficiency and lost opportunities. Andrew founded Brand Machine in 2013 to bring world-class marketing automation technology to Asia Pacific brands.

He brings a strong marketing lens to solution design and typically becomes a valued strategic partner for helping an enterprise maximize its local marketing and sales effectiveness.

 

 


linkedin
   

Jenny
Jenny Collins Account Director, Senior Project Manager

About Jenny

A vastly experienced technical project manager, Jenny has bought tremendous discipline to project management and process at Brand Machine. Watch out clients if you don’t deliver to timeline you'll be in troublel! Jenny also has a ton of marketing experience as a former Digital Marketing Manager, so really understands the challenges our marketing clients face every day.

Linka
Linka Engelander Project Manager

About Linka

Linka embodies Brand Machine’s commitment to exceeding client expectations with not just outstanding technical solutions, but also in customer service and project delivery as well. She has an extensive background in system management, project management and software platform training.

And with a Bachelor of Management Studies (BMS) majoring in marketing and strategic management from The University of Waikato, joining Brand Machine has allowed her skills and passions to combine together perfectly. Linka possesses a strong service DNA, and she has quickly built a reputation among our client base for first class delivery and service with a smile.

linkedin   

Sanjay
Sanjay Lala Template Developer
Karen
Karen Alvarez Pérez Account Manager, Template Developer
Jon
Jon Raab Technical Director

About Sanjay

We hired Sanjay because he was really good at Hockey. He’s even played for New Zealand so we figured becoming a great template developer would be easy. And so it has proved! The trickier the template the better, so feel free to challenge this Massey IT graduate and he’ll deliver you a beautiful solution every time.

About Karen

Karen came to Brand Machine from Xero and it didn’t take long before our clients fell in love with her always-cheerful manner and willingness to deliver, no matter how crazy the request or deadline. Karen is a whiz with both template code and the Adobe creative suite and has become a valuable and much-loved member of our delivery team.

About Jon

Jon is a pioneer in the field of brand and marketing automation software. He has spent the last decade designing and implementing large-scale solutions for some of the world’s most successful brands such as Adidas, Ford, Salomon, Intercontinental Hotels, Westpac, Swisscom, P&G, WPP, GlaxoSmithKline, Vodafone Global, Honda, Canon, Cirque du Soleil and others. Few if any software

professionals have more expertise in creating brand asset management platforms and ‘self-service’ desktop tools that allow easy versioning of brand compliant communications. Jon has a rare flair for both the technical and the aesthetic, and his deployments are always characterised by a beautiful, simple user interface that is so vital to achieve high usage rates and system ROI.

Sanjay
Sanjay Lala Template Developer

About Sanjay

We hired Sanjay because he was really good at Hockey. He’s even played for New Zealand so we figured becoming a great template developer would be easy. And so it has proved! The trickier the template the better, so feel free to challenge this Massey IT graduate and he’ll deliver you a beautiful solution every time.

Karen
Karen Alvarez Pérez Account Manager, Template Developer

About Karen

Karen came to Brand Machine from Xero and it didn’t take long before our clients fell in love with her always-cheerful manner and willingness to deliver, no matter how crazy the request or deadline. Karen is a whiz with both template code and the Adobe creative suite and has become a valuable and much-loved member of our delivery team.

Jon
Jon Raab Technical Director

About Jon

Jon is a pioneer in the field of brand and marketing automation software. He has spent the last decade designing and implementing large-scale solutions for some of the world’s most successful brands such as Adidas, Ford, Salomon, Intercontinental Hotels, Westpac, Swisscom, P&G, WPP, GlaxoSmithKline, Vodafone Global, Honda, Canon, Cirque du Soleil and others. Few if any software

professionals have more expertise in creating brand asset management platforms and ‘self-service’ desktop tools that allow easy versioning of brand compliant communications. Jon has a rare flair for both the technical and the aesthetic, and his deployments are always characterised by a beautiful, simple user interface that is so vital to achieve high usage rates and system ROI.

Jake
Jake Burdess UI Designer
AndyB
Andrew Bolton Template Developer, Client Services
poto3
Zoe Goh Marketing Manager, Digital Support Lead

About Jake

Jake has worked in software UI design since 2004, helping various software brands create elegant, functional applications for their end users. With Brand Machine’s commitment to delivering only the highest quality aesthetic and user experience, Jake has been wonderful addition to our team. A vastly experience user interface design specialist, Jake is charged with continually refining our front-end UI, and creating a beautiful, highly branded design for each new client solution.

 

About Andy

Andy is a rising star in our template development and customer support team. He ably juggles his role at Brand Machine while completing the final few papers in his Computer Science degree at the University of Auckland, no doubt helped by the discipline he has gained through earning a black belt in karate. He’s also a keen gamer and gym junky. Who do you think can dead lift more - Andy or Sanjay?

About Zoe

Zoe joined Brand Machine after leaving agency life behind in Wellington. A passionate, results-driven digital marketer, her experience working on thousands of campaigns has developed an in-built desire to hit every target thrown at her. As a graduate in both Information Systems and Marketing, she thrives on being able to work both creatively and analytically in her day to day work. She’s New Zealand born to Malaysian parents but has a distinctly US accent. Why? She learned English watching Barney the Dinosaur.

Jake
Jake Burdess UI Designer

About Jake

Jake has worked in software UI design since 2004, helping various software brands create elegant, functional applications for their end users. With Brand Machine’s commitment to delivering only the highest quality aesthetic and user experience, Jake has been wonderful addition to our team. A vastly experience user interface design specialist, Jake is charged with continually refining our front-end UI, and creating a beautiful, highly branded design for each new client solution.

 

AndyB
Andrew Bolton Template Developer, Client Services

About Andy

Andy is a rising star in our template development and customer support team. He ably juggles his role at Brand Machine while completing the final few papers in his Computer Science degree at the University of Auckland, no doubt helped by the discipline he has gained through earning a black belt in karate. He’s also a keen gamer and gym junky. Who do you think can dead lift more - Andy or Sanjay?

poto3
Zoe Goh Marketing Manager, Digital Support Lead

About Zoe

Zoe joined Brand Machine after leaving agency life behind in Wellington. A passionate, results-driven digital marketer, her experience working on thousands of campaigns has developed an in-built desire to hit every target thrown at her. As a graduate in both Information Systems and Marketing, she thrives on being able to work both creatively and analytically in her day to day work. She’s New Zealand born to Malaysian parents but has a distinctly US accent. Why? She learned English watching Barney the Dinosaur.