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When discussing local area marketing strategy, the question of whether brands should have Facebook pages for each location is something we get asked frequently.

Multi-location and franchise brand marketing teams are under pressure like never before.

There are some marketing pain points that just keep rearing their ugly head. Proposal creation is one of them.

In the last few years Facebook has made a number of major moves to ensure it plays a major role in local marketing.

Here’s everything we’ve learned about what makes a self-service local marketing portal succeed – or not.

Without doubt, for a multi-location or franchise brand, the benefits of implementing a self-service local area marketing 

Two years ago, managing House of Travel’s local marketing across their branch network

Once you’ve decided which local marketing channels you’ll focus on to drive local audiences to your locations, the next key decision is ‘who does what’.