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    Andrew Mitchell

    Andrew is the Founder and Managing Director of Brand Machine, a leading marketing technology consultancy and software provide serving the Asia Pacific region. A vastly experienced marketer, Andrew advises businesses on how technologies can bring improved efficiency and effectiveness to their marketing operations.

    Recent Posts

    How to take the pain out of your business pitches and proposals.

    There are some marketing pain points that just keep rearing their ugly head. Proposal creation is one of them.

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    Are Facebook Locations the answer for multi-location brands?

    In the last few years Facebook has made a number of major moves to ensure it plays a major role in local marketing.

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    Why some local area marketing portals flounder, and others prosper.

    Here’s everything we’ve learned about what makes a self-service local marketing portal succeed – or not.

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    Will a local area marketing portal work for your brand? Why not try before you buy.

    Without doubt, for a multi-location or franchise brand, the benefits of implementing a self-service local area marketing 

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    How House of Travel took the stress out of their Local Marketing

    Two years ago, managing House of Travel’s local marketing across their branch network

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    Who does what? The first question when developing your local marketing strategy.

    Once you’ve decided which local marketing channels you’ll focus on to drive local audiences

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    Web-to-print systems no longer deliver what local area marketers need.

    When we meet new multi-location clients, we are often surprised

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    Digital screens – no longer in the ‘too hard basket’ for local marketing

    What could be a better local medium than street facing digital screens with animated content?

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    Four reasons to get serious about your local area marketing strategy

     More leading national brands are taking a local approach to their marketing.

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