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    Marketing-Hub

    Marketing-Hub Marketing Hub

    Make local marketing easy for everyone. Branches, dealers, distributors or sales teams create their own 'on brand' print, press or digital communications quickly and easily. Request a demo link.

     The Marketing Hub local area marketing solution provides your locations or distribution partners with a self-service tool to create beautiful, on-brand local store marketing tailored to their requirements. It saves them frustration and saves your marketing team time and stress. Request a demo link here.

    Beautiful, user friendly local area marketing software.
    No training at all is required for your location staff when you launch your Marketing Hub, such is the simplicity and intuitiveness of our interface. Just give them the login and they're away - creating beautiful, on brand local area marketing in minutes. It's what sets Marketing Hub apart from other systems, and assures a great return on your investment is assured because local users will keep coming back. You've made local store marketing so easy and fun for them – why wouldn't they?

    Request a demo link here and have a play with our beautiful software.


    Marketing Hub is no basic editing tool. It will dynamically resize artwork to the required spec, allow you to choose from various layout options and automatically resize type depending on word count. You can choose image options from a library and even re-crop them. Of course all this functionality is optional. You can choose to create templates that are super simple and locked down, or add tricks to make them more flexible for each users requirements. Our template team will work closely with you to create the perfect template for your needs.
    Request a demo link here and experience the difference.

     

    Point of sale, press, online display, animated digital screen content, HTML emails, Facebook tiles and clips – users can find, customise, re-size virtually any print or digital local marketing material in seconds. 

    Request a demo link here and have a play with our beautiful software.

    A Local Store Marketing system that's configurable to your needs.
    We understand that every brand is different in the way they like to manage local marketing. Some like to approve everything, some nothing. Some have no in-built supplier ordering, some have multiple suppliers connected to their portal to create a highly efficient local marketing ecosystem. In any case, the Brand Machine platform is highly configurable to your needs with no software development required. It also means that as your requirements change into the future, you won't have to pay development costs to have your portal change with you.

    Download our latest e-Book for '22 WAYS TO INCREASE YOUR MARKETING EFFICIENCY’.

    It's easy to control who sees and does what in your Marketing Hub. For example, you may want some users or business divisions to see certain assets and templates and not others. When we scope your local area marketing solution with you, we work hard to thoroughly understand your business and exactly what will work best for you and your users, then configure your solution accordingly. And of course this controls can be changed easily at any time.

    You can have one main landing page or many – for different business or resource areas. Your Marketing Hub local store marketing portal is entirely flexible in that regard. Better still, you can control the content of all the banners, tiles and copy on each page to promote new resources or campaigns you have added to your Marketing Hub.
    Download our latest e-Book for '22 WAYS TO INCREASE YOUR MARKETING EFFICIENCY’.

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    Our Brand Library DAM (Digital Asset Management) module is the perfect compliment to your Marketing Hub. If your images, artwork, logos and other assets are scattered across your business, or you’re using a folder system on your server that's not intended to handle design files, Brand Library will save you time, safeguard your assets and promote asset re-use. Best of all, you can make some or all of your marketing assets available to your locations to assist with their own local marketing initiatives. Request an online demo.

     

    Brand Library Digital Asset Management comes with all the features you would expect from an advanced DAM
    • Typeahead text and filtered search
    • All asset types can be uploaded
    • Audio and video files play in-browser
    • Bulk selection of assets for sharing or downloading
    • Expiry dates can be set for assets
    • Easy client loading and key wording of assets
    • Bulk asset upload and keyword assignment via ‘hoppers’
    An online Brand Guide can be built into your Brand Library using our CMS widget system. Display assets for download such as images, logos and iconography along-side guidelines on how and where they should be used. 
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    Your Marketing Hub template system will take care of a very high percentage of your local marketing requirements, but there may still be the occasional bespoke creative or media request. We've developed our Projects Module specifically to handle these instances in a more efficient and orderly manner through the app.
     
    • A specific briefing form for each type of project
    • Users can upload briefs or other relevant files and documents into the project.
    • Track milestones and collaboration.
    • Real time visibility of current local store budget.
    Many franchise organisations we work with apportion local marketing budgets for franchisees to spend themselves. These are often relative to sales. Marketing Hub Project and Budgets module allows you to set these budgets, update them easily and track them in real time as expenditure takes place against the budget.

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    When your team has to react to the beck and call of local outlets or business divisions requesting marketing and sales material, it’s hard to find clear space for more important strategic work. Marketing Hub gives you back control of your time, because you can decide what can be ‘templated’ and activated by local or divisional teams themselves. If you want to keep tabs on things you can via an approval dashboard on your mobile, tablet or PC. 

     

    Maintaining brand standards is time consuming, and when local teams create their own work, quality issues naturally arise. With Marketing Hub, users have an easy-to-search gallery of templates that are highly flexible for local needs while brand rules remain locked down. It's up to you what users can adapt, and what remains fixed. You can add an approval step, so someone in marketing can do a quick check via the Approval Dashboard. One click approves the request and sends to production. Brand compliance is assured and you can relax.

     

    Because Marketing Hub is so easy to use, engagement its high. This is why our clients typically see locally activated marketing increase as much as 400% compared to their previous platform more process. This means your brand is out there in your local markets, with locally relevant communications, 400 times more. That's got to be good.

    Download our free eBook:



    Your Absolutely Essential LAM Tech Guide.


    The technology that's transforming Local Area Marketing for multi-location brands.

    DOWNLOAD THE EBOOK
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    Brand Machine helped us acheive a huge increase (compared with our previous system) in local marketing activity thanks to a superior user experience and flexible template technology.

    Automated Proposal Builders
    Les Mills International
    Westpac New Zealand
    Hyper-local marketing
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    How well has Marketing Hub been adopted within your clients' businesses?

    Business software adoption is all about ease of use, and that’s what sets Marketing Hub apart. It takes seconds to find what you need, and editing templates is a visual, highly intuitive experience – fun even. We have yet to find a more intuitive artwork adaption (web to print or web to digital) technology in the world and we’re immensely proud of it. Where we have replaced a legacy system with Marketing Hub, we have seen local marketing activity more than treble. Typically feedback from users to our clients goes like this: “This is so easy and cool to use…it’s awesome!”

    What is the process for building an interactive template.

    Clients supply print ready InDesign art file, along with a completed brief form indicating the editable fields and any other required features. From there our team does some quick code work to transform it to an interactive template. We have a fixed price menu for this work.

    Can you control who sees particular resources?

    Yes, Marketing Hub has a powerful permissions system so business divisions or regions can see the work that is relevant to them, but not access other resources they shouldn't see. Where access is not sensitive, some clients allow all users to see everything, as it may inspire one business division to create a resource type that they see another division has created.

    To what degree can I ‘self manage’ my Marketing Hub.

    All core day-to-day functions such as registering new users, deleting users, approving orders, key-wording resources, adding new filters and folders can be done by the client admin. We provide full training and instruction guides to assist you to do this. The main on-going contact you will have with us is to arrange the build of new templates, but that said, we are always just a phone call away if you have a question on anything. We have a strong customer service DNA.

    Our teams also need access to other resources like Powerpoint and Word templates plus print ready files for things like compliments slips. Can Marketing Hub deal with all this?

    Our aim is to make life simple by providing one digital home for everything users might need for local marketing, sales or customer service. Our ‘mixed resource’ version of Marketing Hub allows interactive templates to sit side by side with any other asset types from video files to word documents. Automated order processes (e.g. printing) can be added to these other resources as well.

    How easy is it to add other supplier types to the automated workflows?

    Very easy! It is a day’s work to set this up, including scoping, building a new order form for the supplier, configuring and testing. Marketing Hub has been designed to grow and expand easily in the role it plays for your business. Typically clients start with print ordering, but then move into areas such as merchandise orders, digital signage, email, local DM campaigns and more once they see the degree to which the system is embraced by their teams – and experience the resource and cost savings for their central marketing team.

    This sounds awesome. What are the costs?

    There is a set-up fee based on the scope of your project and how much it varies from our standard Marketing Hub configuration. On-going you pay a monthly license which scales up or down based on usage of system. We think this is fairer than a typical per user system, as fees are based on the success and adoption levels of your Marketing Hub. Consequently we don’t just set you up and walk away, we work closely with you to help ensure your project is a big success.

    Can we add Proposal Builder or Brand Library to our Marketing Hub in the future?

    Yes, these modules utilise the same core user management and workflow platform, so can be relatively inexpensive additions that have a powerful utility for your Brand and Sales teams. Permissions can be set up so users can see all three modules, or just those relevant to them.