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    Brand Machine-Westpac

    Westpac New Zealand

    Westpac New Zealand chose Brand Machine to implement a Marketing Hub to facilitate improved local marketing among their 100 local branches. Marketing Hub replaced a previous marketing automation technology with exceptional results:

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    • A threefold increase in local marketing activity due to the superior user experience of Marketing Hub.

    • Allowed head office resource supporting branches with local marketing resources to be significantly reduced.

    • Reduced turnaround time to implement new templates or update existing ones. 

    • Advanced template technology has opened up wider possibilities for templatisation. 

    • Adoption by other business divisions beyond retail has delivered very strong overall value for the business.

    • System can be largely ‘self managed’ (new users, new images, key wording, publishing or revoking templates) saving time and expense.

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