Consistency is key
- From the beginning, it was clear House of Travel would benefit greatly from our Marketing Hub self-service local marketing portal.
- The portal included the ability for franchisees to generate their own high quality marketing through Brand Machine's template software. An approvals process was built into the platform's workflow, so that Head Office was cross everything that was coming out of each franchise.
- Each template could be resized for a number of mediums at the click of a button. This included emails, social tiles, press ads, event flyers, posters and more.
- After using the platform, House of Travel only had good things to say. " “It’s been super positive for our relationship with our stores. They feel supported and also empowered that they can do proactive local marketing so quickly and easily."